After failing to sell itself, Twitter is ready to take its troll problem seriously.
According to BuzzFeed, Twitter is introducing new features to help users shield themselves from online harassment.
On the product end, Twitter has augmented its mute feature to allow users to filter specific phrases, keywords, and hashtags, similar to what’s found on Instagram, which added a keyword filter this September.
This is definitely a step in the right direction, but I have to wonder if it goes far enough.
Twitter has a harassment issue, but it also has an “egg” issue, and I can’t help but think that the two are tied together in some way. It’s great that Twitter has expanded the tools available to its suffering users, but it takes thirty seconds for a troll to create a new account. You can block or mute one jerk, but like a hydra, two more brand new “egg” accounts might pop up in its place.